Exhibits
Sustainable Urban Business Solution
Taichung City is located in central Taiwan, plays an essential role in both Taiwan's economic development and transportation systems. It is the hub for the major cities and counties in the central Taiwan region. Meanwhile, Taichung has now become the second-largest among Taiwan's six special municipalities, with a population of over 2,800,000 people.
The local characteristic industry in Taichung includes farming and recreational farming, precision machinery and tool factories, commercial and service industries.
Driven by creativity and innovation, these industries have developed their own distinctive characteristics and styles. Simultaneously, Taichung city government has developed into a green garden city to ensure sustainable development.
In view of this, Taichung City Government entrusted the Regional Industry Service Division, III as a consultant to create a Sustainable Urban Business Solution which combines three digital technologies—Digital Experience Module, Online and Offline Data Integrated Data Module and Business Data Analysis and Feedback Module—to tie in with Taichung City’s regular annual activities to continually revitalize local economic activities through strategic operations and positive cycles.
- Various digital contents are designed according to local festival features. Online to offline interactive marketing is in place to build the shared points reward system to boost the interaction of consumers and festivals.
- The platform integrates economic activities with day-to-day services for citizens, these data will be collected and analyzed through structured process to improve the travel experience and service quality.
- Local business hotspots can be analyzed to establish business analysis models. For instance, stores in shopping areas can recommend local specialty product; meanwhile, public sectors are able to use this data model as a frame of reference for future marketing campaign planning.
Based on the Sustainable Urban Business Solution, III supported ISCOM to build APP for various events. During Taichung Shopping Festival from July to August, the APP Ranked No. 1 in the Android Travel category for more than 43 days, downloaded over 340,000 times and reached 9 billion revenue in Taichung shopping Festival.